Understand Customer Buying Cycles
Cindy Shebley
Do you understand phases your customer goes through when deciding to purchase? Understanding the intention of your prospects will help target your sales copy, item description and listing title to capture them at just the right time. Most people go through three phases as they shop. They are: 1) Browsing - in this part of the cycle they are in the information gathering mode. They are seeking information about the future purchase. These shoppers go to search engines and type in generic terms about the item. IE: Someone thinking about purchasing an RV who is still dreaming about traveling the country would simply type in 'RV' and see what information is out there 2) Shopping - these buyers have identified a need and use more keywords to find what they are looking for. They may now have decided that they want a class C motor home and are exploring manufactures and model reviews. 3) Buying - now our shopper has cash in hand, ready to buy. They type in longer keyword strings that are very specific to the item they want. They are ready to hit the buy now button. The RV buyer now knows the make, model, year and many other specifics about their class C motor home and will type them into the search. Knowing what phase your buyer is in will help you target your product to your prospects stage in the buying cycle. For instance - If I wanted to create a niche site with clickable ad words I would target in one. If I was selling an information product about how to buy an RV I want a buyer who is in phase one or two. If I have an RV to sell I want to target my keywords to specifically capture those buyers. For more tips and techniques about making money online join us at the websellerscircle.
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