Cindy Shebley

Today's tip is about using information to boost your business.

There are all types of information products including Ebooks, CD's, DVD's and audio recordings. They can be created by you, a ghostwriter or there are many book, recordings and even films that are free to use in the public domain.

These products are an inexpensive way to build your authority, add a value added item to your existing product or simply an extra income stream.

Here's an eBay Seller who is right now earning extra profits by offering eBooks on CD. He's sold over 900 copies of this one item at $2.99. Multiply that and you can see he's made more $2,500.00 on that one CD alone. (and I know you could do a better job at keeping your customers happy).

As many of you know I've created a number of CD's and my recent one Grow Your Business on Facebook is doing well. I'm selling several a week on  Amazon.com alone. I sent them to Amazon FBA - they take care of the shipping and customer service for me. Can't beat that!

You can use Information Products to build your sales revenue. Here are a few ways:

• Create an eBook about how to use the product you are selling. Offer it for free and encourage folks to pass it around. If you link back to your product page it's a great promotion. Or, simply add it as a value added item if the buyer purchases from you.
• Create an eBook about the collectible you are selling. Don't feel like an authority? Use books that are in the public domain. Don't think you'll find any that will fit your subject? People have been collecting for years, I'm sure you'll find a book or two on every subject. A quick search and I found several books on rugs from Tiffany Studios - I'm sure any rug collector would enjoy copies of these books.
• Audio recordings can be put on CD's and packaged for resale or value added. You can even create an MP3 format so the user can transfer it to their player. Using free recording software called Audacity you could record an interview with an expert in your field - or record your own musing.
• And don't forget - you are not alone when it comes to reading manuals! Most people hate them. You could record video of how to assemble or use the product you are selling. Press it onto a disk or send it up to a presser and have them do it. For less than a couple of bucks you can offer professional looking DVD's that you can sell as stand alone products or as a value added item.

If this sounds interesting to you - you can learn more at the Web Sellers Circle. Starting on October 5th we're taking participates through the process in a in-depth six week course. As a member you can watch live on Tuesday nights or watch the recordings at your leisure. They'll be available on the site shortly after each webinar.

The price of membership is only $125.00 a year or $27.95 - you can afford that!

Warmly,

Cindy Shebley

www.websellerscircle.com